Apple Online Event

Initially, during the broadcast, there were some connectivity issues but it was fixed and here is the recording of David’s spot – without the silence! (Thanks Rob!)

Apple wrapped up its latest hardware event yesterday where it unveiled new processors, laptops and AirPods. It’s Apple’s second event of the fall season, which means it now has new iPhones, Apple Watches, Macs, AirPods and more ready to ship during the holiday season.

Here’s what Apple announced:
Apple announces $4.99 Voice Plan for Apple Music
Apple announced a lower-cost version of Apple Music called “Voice Plan.” It costs $4.99 per month, undercutting Spotify. The difference between Voice Plan and Apple’s existing individual plan is that users can only access it through Siri and it doesn’t have spatial audio or other premium features

New AirPods
The new AirPods will support spatial audio, thanks to new sensors that support features like spatial audio. They sport a new design, closer to the AirPods Pro, but they lack the rubber in-ear tip. The case also charges magnetically using Apple’s magnetic charger MagSafe. The third-generation AirPods have more powerful bass than previous models and now have six hours of battery life for listening to audio.

The new AirPods cost $179, and will hit store shelves next week. Apple’s entry-level AirPods now cost $129.

New colors for the HomePod mini
Apple’s $99 smart speaker, HomePod Mini, will launch in a variety of new colors. It now comes in orange, yellow, and blue. Previously, it was only available in white and dark grey.

The new 14-inch MacBook Pro starts at $1,999
Apple is slated to release the MacBook Pro at a hefty price tag. The 14-inch model will begin at $1,999 and the 16-inch model at $2,499. Pre-orders began yesterday and they begin shipping next week. The new MacBook Pro laptops using its M1 Pro and M1 Max chips, which it says is much faster than laptops that use Intel chips.