My Local MA Campaign

Making the campaign work for you!

My Local MA is a statewide campaign sponsored by the Massachusetts Office of Travel and Tourism (MOTT) to encourage residents to choose local when they shop, dine, and travel. Launched on tax-free weekend, My Local MA has reached thousands of consumers across the Commonwealth and is making inroads in both traditional and social media. Together we’re sending a clear message to our community: Put your money where your heart is – right here in Massachusetts.

In the coming months, My Local MA will only become more visible, thanks to TV spots and online videos debuting in November, as well as a revamped website, and ads in local newspapers and magazines. As full partners in this effort, the Plymouth Area Chamber of Commerce is reaching out to our members to encourage you to fully participate in this effort. Now is the right time to embrace My Local MA and make it work for you.

What can you do?

Visit our website toolkit page: At lovemylocalMA.com/business, you will find ready to use downloadable resources such as flyers and social media assets, as well as customizable files that you can use to make the My Local MA campaign your own. While you’re there, take a look at the with the rest of the website. Feel free to borrow the language, statistics, and infographics to help you make the case for shopping local with your customers.
Share our campaign on social media: Use the sample social media posts and downloadable campaign badges to share on Facebook, Instagram, or Twitter. Make them your profile image or post about how you or your business support the campaign.
Use our hashtags: Add #mylocalma and #maskupma any time you post about your own business, whenever you use another local store or vendor, or any time you go travel within the state with your family.
Show your local pride: Hang the My Local MA flyer or a clear vinyl campaign label on your window. Take a picture and post it on social media with the #mylocalma hashtag.
Build the movement: Local businesses play a crucial role in our economy and quality of life. But not everyone knows that. The more we speak in a single voice, the better the chances we will get through to the public as a whole. Share your story with other businesses in your community. Talk to your friends and neighbors about the importance of shopping, dining, and traveling local. Add the My Local MA badge, hashtag, and URL to your email signature and other customer communications. Let people know that, together, we can restore the Massachusetts we know and love.
Stay in touch: The Plymouth Area Chamber of Commerce is here for you. We are also a great place to find fellow business owners and other partners for the My Local MA cause. Make sure to visit our website regularly, attend our virtual event, and, if you haven’t already, sign up for our newsletter.

Why local matters:

Buying local creates opportunity. Last year, 125,998 people across the Commonwealth were employed by minority-owned businesses.
Buying local is good for growth. Main streets and locally based businesses drive our economy and our workforce. 99.5% of businesses in MA are small businesses, employing 1.5 million people.
Buying local creates jobs. By shopping local you are helping to create new jobs. In 2019, small businesses were responsible for 53,980 net new jobs in MA. 46% of employees in MA work for a small business.

To post on social media:

“Local businesses like mine create jobs, contribute to our economy, and give character to our cities and towns. But we can’t survive without your support. We’re proud to be local. You should be, too. lovemylocalMA.com. #mylocalMA #MaskUpMA”
“Our economy runs on small businesses. Proud to be part of the #mylocalMA movement! #MaskUpMA”
“Local is better: That’s why we’re proud to source our food from local farms. #mylocalMA #MaskUpMA”

About staying safe:

As local business owners and employees, we’re your neighbors and we care about your health. We’ve been working hard to create a safe experience for everyone. Things might look a little different. We may have changed our floorplan or layout to allow for social distancing. We may have new hours of operation or reduced the number of employees. We’ve enhanced our sanitation procedures. And we have strict mask policies for employees and visitors.
Many local businesses have added online ordering and delivery or curbside pickup.
We’re doing our part. You have to do yours. When you visit a local business, be sure to “mask up.” We are all responsible for each other – customers, employees, business owners. And we all need to follow the rules to stop the spread of COVID-19.

Thanking customers:

Thank you for showing your local businesses some love. Visit lovemylocalMA.com.
Hope you enjoyed your [purchase/meal/stay]. You’ll be glad to know that your support makes local Massachusetts businesses thrive. Visit lovemylocalMA.com.
Thank you for your business. You’re My Local MA hero! Visit lovemylocalMA.com

Give me a slogan: