Consumers are Concerned About Privacy
46% of consumers feel they’ve lost control over their own data. (Salesforce)
84% of consumers say they want more control over how their data is being used. (Cisco) 81% of consumers say the potential risks they face from data collection by companies outweigh the benefits. (Pew Research Center)
92% of Americans are concerned about their privacy when they use the Internet. (TrustArc) 65% of American voters say data privacy is one of the biggest issues our society faces. (Morning Consult)
63% of consumers say most companies aren’t transparent about how their data is used. (Tableau)
54% of consumers say companies don’t use data in a way that benefits them. (Tableau) 60% of Americans believe there are ethical ways companies can use personal information. (RSA)
Only 15% of consumers think companies will use their personal data to improve their lives. (PwC)
Privacy is Good For Business
92% of consumers say companies must be proactive about data protection. (PwC)
64% of Americans would blame the company—not the hacker—for the loss of personal data. (RSA)
88% of consumers say the extent of their willingness to share personal information is based on how much they trust a company. (PwC)
39% of consumers are likely to walk away from a company that requires them to provide highly personal data to conduct business with them. (Akamai)
48% of consumers have stopped buying from a company over privacy concerns. (Tableau)
97% of companies have seen benefits like a competitive advantage or investor appeal from investing in privacy. (Cisco)
